Well curated content relevant to the search queries posted to your niche will not guarantee you a top spot, far from it. Good content does not always get displayed at the top of the search engine.
That has to do with the way the Google algorithm works. While great content should be getting the roster seat, other factors matter too. One such factor is how many backlinks a page has. The number of backlinks can make or break your page.
A page is most successful when it can reach many readers and is recommended by fellow pages and writers. A backlink is essentially a digital recommendation, for it tells the readers that your page is legit and should be checked out for their query.
But more important is the authority you build for your page’s profile. It is no use getting recommended by a spam website for users who will not bother checking your link out. What is more important is authority link building. Linking up with branded and legitimate websites will boost your viewership and make the algorithm recommend your page.
So in this article, we will explain what a backlink is and how important it is to your page to build authority.
The role of a backlink
A backlink is also known as an inbound link or external link. What it does is recommend your page to users who search for content in your niche.
When reviewers and bloggers write about a product, service, company, or brand, they use similar page links to give legitimacy to their claim. It also serves as a second source of information for the readers, who can look up more websites to know more.
This is also a great way for content writers to get more exposure for their content and increase their web traffic. Backlinks are like votes in a democracy, the one with the most wins. When people search up queries on search engines, the websites with the most backlinks will be recommended on top.
What is building authority?
Google has a system called the Search Quality Rater Guidelines. What it does is sift the wheat from the chaff- find which sites have authority and expertise in the topic they deal with. Websites like Wikipedia are trusted by a majority of users as it has a lot of authority online.
Cultivating authority is a pain-staking process that must take place organically. To earn it, you must display content relevant and recommended by other websites. A website that has many backlinks is one that we can trust since it is an expert in the topic and has enough authority.
Building authority for your backlink profile
When you begin to understand what a backlink does, you will understand its importance for your page. Thus, you will start to look for methods to build authority for your page.
These factors are the ones that determine a successful backlink profile. To build an authoritative page, your website must share these characteristics:
- Variety and diversity in the sites that share backlinks to your page
- Different domains and different strengths are present
- Trusted sources with backlinks to your page
- Listing with major websites in your niche
Building a backlink profile with authority may be a tough process, but it is not impossible. Writing good content is key to the success of your page, followed by using tools to make sure your content is relevant and will be recommended by other pages. A page with authority is worth reading, and it will get maximum viewers and features on top of the google search query.