According to research, online customers only take a few seconds to create an impression about your brand. So, what happens when you have a bad online reputation? What do online shoppers think when your brand name appears on the search engine results with a bad name? Managing your online reputation is crucial to ensure you get more clients and create a good brand name. It starts with managing your SEO reputation. Here is how to go about SEO reputation management.
What Happens When You Appear on Negative Search Results?
You only need a few negative search results to ruin your business. That is why online reputation management is vital. When you lose it, you Lose.
- Your organic search traffic. Not many people will want to click on your link.
- The effectiveness of your marketing spending is because no matter how much you use to market your brand, people are unwilling to take risks.
- Your profits since with a damaged reputation, not many are willing to pay premium prices. Therefore, you spend more on dealing with dropping traffic and a negative reputation.
- Your company value. It is estimated that the value of a company comes mainly from its reputation. So having a bad one may deter investors, lenders, and business partners.
From the points above, it is clear that your online reputation matters a lot. Managing your SEO with the help of the best white label SEO company will help improve your reputation and create a reputable brand for customers, lenders, and investors. Here are key ways to kickstart the journey to managing your SEO.
Optimize Your Social Media Profiles
The use of social media to search for products has increased at a great rate. Nowadays, more people use social media to search for services and products. In that case, businesses use social media to find clients and expand their reach. Therefore, ensuring your social media reputation is top-notch is essential. Start by claiming the domain authority of your Social Media account. Optimizing your social media accounts will help push down negative results on search engine results pages.
Identify Affected Keywords
certain words and phrases can bring negative results when customers search for your brand. Therefore, knowing these words and creating fresh content without them is essential. It helps push down the negative results. The key to mastering SEO management is to go beyond branded keywords and consider what words and phrases customers use when searching for products or services related to your business.
Optimize Your GBP
It is also advisable scooptimes to optimize your Google Business Profile so your name appears on Google my business results. Remember, Google Business Profile allows you to post content pictures and describe your business, enticing customers to look up the brand.
Focus on Positive Reviews
You can have negative reviews removed from your side, but this process takes a lot of time. In that case, it is better to encourage your customers to leave positive reviews. Positive reviews help balance negative ones since customers trust the opinions of others more.
SEO reputation management with the help of the best white-label SEO company is essential to build a positive online reputation. It increases your visibility, ranking, and organic traffic.