As a writer, being able to market yourself is not just about having a useful skill set to ensure success in this industry – it has developed and become one of the necessities. Even if you’re someone who has been a social media writer for quite some time now, there are still times when you’ll find yourself at a dead end.
There would be a time when you’ve already exhausted your brain too much but couldn’t produce an idea on how to promote a particular product or service; a time when no matter how you think of anything informative, your mind just can’t supply any words.
Why Social Media?
According to the Pew Research Center, 72 percent of all Internet users are now active on social media, and this figure is expected to grow with time. If you’re a dentist who uses social media for business purposes, it’s important to understand how people use these sites and what they want to see.
Social media is not just a platform for advertising; it’s a way to interact with your patients and potential patients in an informal manner. People don’t want to be bombarded with ads when they get online; they want to connect with friends and family, play games, share photos, etc. It’s up to you as a business owner to find ways to make yourself visible without interrupting their experience.
Social Media Writing for Dentists
Social media changes our method of communicating with each other, and as an effect, it creates tons of opportunities for online sales and promotion despite the changing pulse of the public.
Through this, you’ll have the chance to take advantage of the current noise in social media. How? With a little background and execution of the process of search engine optimization, you’ll see yourself amidst the spotlight a few months or years from now.
If you have a dental practice, you are probably already aware of the importance of social media in marketing your business. If you’re not up to date with modern marketing techniques, this may be something you’re not as familiar with.
However, before reaching the peak of stardom, you’ll encounter hurdles and difficulties along the way. There are times that you’ll feel uninspired, thus, making it hard for you to write even a single word. But put in mind that there will always be more to give.
Whether you’re managing your social media accounts yourself or working with a digital marketing company, there are some things to keep in mind when writing for social media. Below are some tips for writing social media posts that will engage your audience and help grow your dental practice.
Remember, all you just have to do is to regain the inspiration and the passion for writing even if you feel like lying in bed all day. In this article, we will give you some of the tips and tricks that will surely guide you on the road to your social media campaign’s success. Here are some of them:
1. Discover the happiness of writing on social media
Writing for a social media campaign will not make you feel miserable and depressed. If you think what you’re doing is becoming a burden for you, maybe it’s time to reconsider being a social media writer. You should never oblige yourself to cover niches and topics that you don’t like covering.
Therefore, you have to find happiness and the primary reason why you wanted to concentrate on becoming one in the industry in the first place. Yes, these campaigns are your responsibility, but there are always ways available for you to feel exhilarated and motivated in doing this activity.
How? Try inviting your avid readers and followers to leave a comment and let them join the conversation. And in return, you have to listen to what they say, their suggestions, and learn from their feedback.
2. Read books that motivate your lazy soul
There are times when we feel like the spirit of motivation has not come yet and we tend to procrastinate. (Admit it!) Therefore, if you feel like you’ve lost motivation in writing, what else do you need to do? Read inspirational and motivational books.
You may try reading social media-related books that will give you ideas for your next post. But you may also opt to read books that feature inspiring stories about the challenges and success of some writers.
3. “Close the door!” – A tip by Stephen King
Who on this earth is a writer who doesn’t know Stephen King? When talking about writing, we’ve all got a lot to learn from the American author of horror, suspense, and supernatural fiction, Stephen King.
According to him, it would be best if writers write their first draft with closed doors. What he meant by this is to write it in their opinions solely. After that, when you’re already in the process of revising it, open the door. That means you have to read your work with the eyes of your readers.
Write a Compelling Copy
Audiences want interesting content so it doesn’t just feel like a sales pitch at all times. They want to know about what makes your dental practice unique, what services you offer and how you can help them achieve their goals (brighter smile; better oral health; etc.).
Try being a critique of your articles, try imagining the things that they would probably say when they read them.
Above all, enjoying what you do is what makes you love what you are doing, especially in writing. Some people may think of this task as something that they need to do for the sake of doing it. But, if you follow this practice, you will surely lose your motivation towards your job.
You need to be familiar and be comfortable in communicating with your followers on social media as they are your ticket to more referrals along the way. When you find yourself in a dead end with nothing to write in mind, simply remember the reasons why you’re doing it and look for motivations for you to pursue it.