An HR brand is the image of a company in the eyes of its potential and current employees. If you want the best specialists and competent professionals on your team, then you should think about how applicants perceive you. The sooner you begin to take control of your HR brand, the easier it will be for you to attract qualified personnel and retain valuable employees celebrity net worth.
To understand the specifics of forming the image of a company as an employer, we talked with the team at Reputation House. The company has been managing reputation online since 2010, and it has over 1000 successful cases and 8 representative offices in different regions of the world. Reputation House sees employee reviews as being vital because half of all applicants study information about a potential future employer on the internet. If what they find turns out to be negative, then the likelihood of them sending a resume sharply decreases.
According to statistics, 69% of job seekers will refuse an offer from a company with a bad reputation. And even if that offer is increased by 100% in terms of salary, a third of candidates will still not consider it.
Reputation House: Why Employee Reviews Are the Basis for Creating an HR Brand
When looking for a job, people pay attention not only to the potential salary, but also to the motivation system, career prospects, working conditions, corporate culture, and the recruiter’s manner of communication during the interview. They also generously share their opinions not only in their social circle but also in the online space.
Therefore, no matter what area your business operates in, how many employees you have, or how long you have been in the market, your HR brand is out there—whether you like it or not usa2daytimes.
If not properly managed, your reputation could form randomly or be manipulated by unfair competitors. This often results in hiring challenges, high staff turnover, and ultimately, lost revenue.
According to the experience of Reputation House, employee reviews become the basis for the formation of an HR brand. Often companies prefer not to respond to negativity online so as not to attract unnecessary attention. But this method doesn’t work, because a lack of feedback suggests that world celebrity bio:
- Negative reviews are true;
- The organization is not interested in the opinions of staff.
In any case, ignoring employee reviews works against the organization, making it more unattractive to applicants.
On the other hand, positive employee reviews, according to Reputation House, allow you to:
- Reduce the cost of searching for specialists. A strong HR brand attracts candidates.
- Reduce staff turnover. No one wants to leave a company where employees are valued and provided with respect and opportunities for development.
- Increase trust on the part of potential partners. If an organization satisfies all the needs of its employees, then it will treat its partners accordingly.
You might think that it’s good enough to just write more positive reviews in order to create your HR brand. In fact, its development and support are the colossal work of an entire team of specialists, a clear strategy, and a proven promotion system.
Reputation House: Working with Employee Reviews Is the Most Effective Tool
When working with employer reputation, it is important to understand:
- What kind of information can currently be found on the internet? Who and what writes about you, on which resources is the negative content posted, and which sites appear on the first page of search results for your brand queries?
- What are the main causes and topics of negative information that should be addressed in order to eliminate internal problems in the company and change attitudes towards employees?
These tasks are performed by specialists from the Reputation House SERM department. Search Engine Reputation Management is a set of tools for monitoring search results. When a potential applicant searches for information about you, they should find only positive and neutral content: all negativity will be pushed out from the first page of the search.
Why are we talking about the top 10 results in an online search? Because only 5% of people go to the second page—what they find on the first page is enough for them to form an opinion. But here it is important to maintain a balance. Continuous positivity in search results undermines trust because realistically there should always be someone who is dissatisfied with something.
The Reputation House SERM team takes a comprehensive approach to drawing up a strategy for promoting your HR brand, working in the following sequence:
Stage 1. Research the strengths and weaknesses of your online reputation, including interactions with specialists from the company’s HR department. This allows them to determine the main problems and the reasons for their occurrence, as well as the key queries people use when searching for your company online.
Stage 2. After compiling a statistical report, the Reputation House SERM team begins developing an individual strategy:
- A list of resources is determined where the negative content will be displaced.
- The type and volume of information that needs to be repressed are determined. Reputation House works with employee reviews, as well as news, reviews, articles in blogs and media, and social networks.
- Positive and neutral content is created, the content and tone of voice of which must be agreed upon by the customer. It is posted on those resources whose tone needs correction.
- When necessary, correspondence is conducted with the owners of sites where false and aggressive information about you as an employer is posted in order to remove it.
Stage 3. At the end of the cycle, the agency employees study the results of the work done, such as which channels/content worked better, and which turned out to be less effective. The information obtained becomes the basis for adjusting the strategy for the next cycle of events.
Reputation House emphasizes that maintaining a positive HR brand is a long-term investment. With the right approach, it will provide many bonuses, because you will have a motivated and united team working towards your business results.
