Google is one of the most popular search engines in the world. The company has also been known to make major updates to its search algorithm, which sometimes result in a significant change in how web content is ranked.
There are many factors that go into Google’s ranking algorithm, but it basically works like this: Google looks at each page on the web and determines which pages are most relevant to what you’re looking for. For example, if you’re searching for “travel,” Google will rank pages that are related to travel higher than any other type of content. They’ll also rank pages according to how relevant they are to your query, so if you’re looking for information about a specific destination, such as Paris or London, then those pages will be ranked higher than ones that aren’t as relevant.
The more relevant a page is to your search query, the higher up in the results page it appears. However, there is one major factor that can affect how much weight you give a page: its quality score. This number tells Google how good that page is compared with other pages on the internet.
Penguin is an algorithm that penalizes sites that are deemed to be spammy or over-optimized for certain keywords. The penalty can be either a drop in rankings, or loss of organic traffic from search results pages (SERPs).
Hummingbird is an update that improves natural language processing capabilities and improves search results for queries with synonyms and related terms. For example, if someone searches for “iPhone 6” and their query contains “iphone 6 plus”, the search will return more relevant results because Hummingbird can understand this as two separate queries.
Mobilegeddon is an update that affects mobile searches by reducing the visibility of websites with low quality mobile-friendly content to low quality websites only when users conduct searches on mobile devices rather than desktop computers or laptops.
The company announced that it would be using RankBrain in an effort to improve its machine learning capabilities. While RankBrain may not seem like a big deal at first glance, Google said it would use the technology to improve its ability to understand language and context. The goal is to make searches more accurate and relevant.
RankBrain is one of the biggest changes Google has made to its search engine in recent years. It’s already being used by Google Assistant and other apps on Android devices and iOS phones, but it’s expected to be integrated into all of Google’s products across smartphones, laptops and tablets in the future.