Crafting an effective landing page is key to increasing conversions. Featured images, calls-to-action, and just the right amount of info can work wonders in leading users to complete the action you want. Let’s dive into 8 qualities that make a landing page truly effective.
1. Have a Strong Call-to-Action (CTA)
Ever heard the phrase, “A point in any direction is the equivalent of having no point”? It couldn’t be truer when it comes to CTAs. A great CTA is clear, direct, and leads users exactly where you want them to go. Avoid sending visitors to your homepage, where multiple distractions—like links to other pages, social media buttons, or sign-up forms—can divert their attention away from your intended conversion goal. Instead, guide them to a single, specific action that keeps them focused.
2. Create a Thank You Page
Once a user has completed the action—whether it’s filling out a contact form or subscribing to a newsletter—a thank you page is a simple yet impactful way to acknowledge it. A thank you page not only shows appreciation but also builds rapport and reinforces a positive interaction with your brand. It’s a small but mighty step that can leave a lasting impression on new leads.
3. Use the Right Visuals
As they say, “a picture is worth a thousand words.” High-quality images or videos that showcase your services, products, or team can make a landing page more engaging. While your own images are ideal, quality stock photos can work if they’re chosen carefully. Avoid overly staged stock images that lack authenticity—visitors can spot these from a mile away. Instead, use images that look real and relatable, helping visitors connect with your brand on a more personal level.
4. Include the Right Amount of Information
When it comes to text, less is more—but it still has to be enough. Striking the right balance between information and simplicity is essential. Overloading a page with text can overwhelm users, while too little information might leave them confused. Break up the text into easy-to-read sections, and focus on the key benefits or features that matter most for your conversion goal.
5. Leverage Social Proof
People often rely on others’ actions to make their own decisions, whether it’s choosing a product, a restaurant, or a travel destination. Highlighting testimonials, user reviews, or social media mentions on your landing page can add credibility and encourage users to follow suit. Social proof taps into people’s natural desire for validation and assurance, making them more likely to trust your brand and take action.
These five elements are foundational to a landing page that converts, and they’re just the beginning. Applying them thoughtfully across your campaigns can make a noticeable difference in engagement and conversions. Stay tuned for the rest of our list on qualities that make landing pages highly effective, and get ready to take your landing pages to the next level.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a Largo SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
