How to Build an Effective UX Design Strategy
User experience design plays a huge role in successful future of your products. If you are involved in the industry, you will be well aware of this. A professional approach towards UX design reduces the efforts of the developer on fixing the pre-production issues by half. This improves the quality of the design which brings as much as 6 times in conversions.
In this article we are going to focus on how you can get the right UX design approach and improve quality by coming up with the correct strategy. But first, why don’t you go through these short reads about how PCI and DSS help your business and the hidden cost of software development outsourcing.
About UX Strategy
UX or user experience is all about the development of a digital product. The UX strategy gives you the plan on how to make that happen. It is all about knowing your present situation, your goals in the future and the journey you have to take in between.
So, it is a detailed plan that matches the values of your brand and aligns the user experience with it. You should have this strategy well thought out and in your hand before you even start with the design.
KPIs are an important element of the UX strategy. KPIs for example, give you the increase in revenue that’s your goal or the bounce rate that you want for the current month. UX strategy also relies on the following few elements/data:
- Expectations and the needs of customers
- Interests and the conditions of the stakeholders
- The technical capabilities
Important Tenets for Effective UX Strategy
- Business Strategy
- Research User Needs
- Exceptional UX Design
Importance of UX Strategy
The right UX strategy makes sure that your team is always focused on solving the problems of your users. It has various other benefits such as:
- Brings the executives on-board
- Aligns the needs of users, technological capabilities and your business goals
- Defines the metrics of success for you
- Puts user first
Designing UX Strategy
Interview the Stakeholders
We already mentioned this before, involvement of the stakeholders in the design of UX strategy is very important. The decision makers and leaders should be involved in this process early on. Put your focus mainly on the customers, move your attention towards the business and put out these questions.
What is the position of the product you’re designing? What are the goals of your company? What do the stakeholders think about the product?
Research and Analysis
It is very important to know where product lies in the competitive landscape and this is only possible when you know how to align the design with the strategy and your brand. For the user to start using your product, you’ll have to promise value. Research what’s present in the market and identify the features that will set your product apart from others.
Validate Your Research by Putting User First
Design a product that people want to buy. Do surveys and put out questionnaires. Get feedback from your users. Asses the value that you think your product offers and validate it from users. If the data doesn’t back up your numbers then it is time to rethink the strategy.
You must have a picture in mind of where you want to go. Use the data that you’ve gathered from the stakeholders and users and define metrics of success for your company. Be precise on what you want and make a plan on how to achieve it.
Experiment and Study Results
To make a successful product, you must be willing to experiment and not expect success on first try. Keep making the UX design and continue to validate it with the users. Make improvements as per the feedback.
If you’re wondering why your digital product doesn’t do as well as you thought it would on the market then it’s not too late stop and rethink your UX strategy. Redesigning the UX strategy is just as useful for an already existing product as it is for a planned software.