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How to be a successful strategic marketing consultant

Building a consultancy business is no easy task. From building a credible reputation to maintaining a faithful customer base, all the while being innovative, requires a whole bunch of skills. Apart from being good at these things, it also involves intelligent and creative marketing to stay ahead. Below we look at a few ways to manage all of these effectively.

1. Build your brand

When starting your career as a marketing consultant, you must keep in mind that you are projecting yourself as a brand. Putting yourself up against thousands of competitors in the field can be a daunting task. This can be done effectively with some thorough and systematic market research and self-awareness. Research should tell you what is necessary yet lacking in the field at the moment. Then you can start to plan how to insert yourself into that gap. Having a unique marketing brand will help make you stand out and give you a sense of outstanding direction. Additionally, this gives you an inimitable style of marketing that will create a lasting impression in the field.

The same advice applies to consultancy businesses that are already up and running in the marketing field. Although following the general trends might give you some primary leverage, it will not hold or grow unless you have something unique to attract clients. It always helps to know what your business is best at and keep exploring those options.

2. Identify your target audience

In the early days of a startup, the general tendency is to bring in as much business as possible and advertise as much and wherever possible. However, for a company to grow, it is crucial to understand who you are trying to bring in and what kind of work you intend to do. Your target audience should be the clients whose interests align with yours or might be open to your line of work. Knowing your target client base also helps to design and direct your advertising efforts to attract that particular group.

3. Keep it simple and transparent

Transparent and straightforward are keywords to live by for all service-based businesses. This is in response to the general concern among clients who avail services directly from companies. There is always mistrust and the fear that they are being played or taken advantage of. So, it is extremely important to make sure that your clients know that they are getting what they paid for. Explaining your work strategy goes a long way in reassuring clients of their money’s value. Make sure that you break down any complicated processes for the client’s benefit. In doing so, do not exaggerate or overcomplicate your work while you explain.

However, you can always explain how you plan on increasing productivity or reducing costs for your client’s benefit. This will help the client to trust that you are on their side. The most important thing to remember in all of this is that gaining and maintaining your client’s trust is paramount. Therefore, be as honest as possible and commit to any promises you make.

4. Sales pitch

A short yet comprehensive sales pitch is the backbone on which your business will expand. This is true for any business, but especially so for service-based businesses. In service-based businesses, the product is the human resource which means, it should say all about you. Sales pitches are famously intimidating and stressful due to the fact that the attention span of your potential customer base is never long enough. The term ‘elevator pitch’ is mostly always accurate.

So, when creating a sales pitch, keep in mind that it has to be very short yet comprehensive. It should talk about what you have to offer in a way that makes you stand out among the competition and tailor-made for the client’s purposes. When going for a scheduled sale pitch meeting, it is always crucial to do a thorough background check of the company you intend to work for. Identify their needs and impress them with how much time and effort you have invested into helping them.

5. Document your work

Now, documenting your work might sound like an essential thing to do, something that everybody does. However, how you document your work is also important, more important than you probably realise. Documenting and advertising can go hand-in-hand if you get creative. Every assignment you take on and successfully complete is evidence of your reliability and skill. Collect all evidence and detail of your work, what worked and what did not work and use it to your advantage. More importantly, collect testimonials from your clients- the more detailed, the better. These documents can establish trust in your consultancy more than anything else. Reviews have proven to be the most effective tool in marketing, especially on social media.

6. Creating a website

Having an online presence is an essential requirement for any business these days. However, not all companies invest in their websites as much as they should. In a world full of competition, the first impression is always the lasting impression. And in today’s day and age, your website will most probably create the first impression. So you can never invest too much into your website. Most companies either hire a full-time web developer or avail the services of an external professional for this purpose. The work of a website designer is not over after creating a website. Websites need regular maintenance and updating.

When creating a website, make sure to do ample research about keywords searched by your target audience and include those in your website. Once the website is up and running, keep track of searches, views and hits using the Google Analytics tool. This way, you can save yourself updated about how your site is doing compared to other similar sites.

7. Online presence

In addition to having a website, it is always beneficial to keep your business connected in the online community through social media. While websites provide a face to your business, social media helps with talking and interaction. Your Twitter and Linkedin profiles should effectively reflect the nature of your business through the content you post. Keeping up with the current trends and incorporating them into your company’s social media interactions always help to bring people in.

8. Networking

Invest time and effort in making and maintaining connections within your industry. This will help you stay updated about the changes and diversity within the industry. Make an effort to reach out to new businesses that seek to diversify within the field and communicate how you can contribute. It always helps to collaborate with people who have interests and expertise different from your own. This way, you can grow your business to include branches that might seem out of reach. It also helps in making your own business stand out from the crowd.

9. Advertise yourself

As mentioned earlier, in the service industry, you are your own product. Invest time and effort in putting yourself out there. Sharing your expertise is always a great way to exhibit your business while also giving back to the community. Always make time to talk at conferences or give lectures or workshops to upcoming companies. These are also great opportunities to network. While pushing yourself seen, you will also come across talents and ideas from other people in the field that could inspire your own brand.

Conclusion

A strategic marketing consultancy business relies on the expertise and creativity of the people in it. As a consultant, you should always be looking to diversify and innovate your work and make yourself the ideal partner for any business. Bringing people in and maintaining their trust goes a long way in building your business. However, client dealings don’t always go in the ideal way possible. Professional indemnity insurance will have you covered for any potential financial losses when dealing with a client. If you are looking for cheap professional indemnity insurance or looking for a professional indemnity insurance quote, click here.

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