Despite the growing trend toward fresher, healthier food options, frozen food demand continues to rise. The frozen food sales annual growth rate is expected to be 5.1 percent. When there is a lot of demand, there is a lot of competition between brands. So to make your brand attractive for the buyers you need to make a lot of changes in your packaging. We will discuss the ways you can increase your sales and make the profits boom steadily.
Already into the frozen food business but thinking of how to increase the profit margins? There are many ways to do this we will discuss them. Here are some factors you should analyze when planning your frozen food packaging as custom boxes.
Printing Brand Name
If your current frozen food packaging design does not vocalize for your brand, then it is time to displace it. And look for new ideas which compliment your brand. Print your brand name on the frozen food packaging will help the customers recognize you as they see the packet.
The food inside of the packet can also be packed to a further sub-packing. Which would include a packing sleeve with a printed name and logo of your brand. It is for this reason that people will remember you.
It is also crucial to pick which direction you want to take your company during the branding process. You don’t want to invest time and money in a design that you’ll abandon after a month or two because it no longer meets your objectives.
Target Your Customers For Branding
The importance of first impressions cannot be overemphasized. When it comes to marketing frozen food products, the first thing people will notice is the packaging.
When deciding which logo, color, or symbols for your brand you need to make sure that you keep your customers in your mind. Let us suppose your target audience is kids and children above 6 to 12. Here you must consider choosing a more childish look for your brands.
In other words, the color, logo, and font should be cool enough to attract young kids. Making cartoons or a lot of puzzle games on the package can help attract young children not to eat the food inside but for playing the game on the packet as well.
The convenience of Opening Packet
No one wants packaging that is difficult to open. Customer convenience is a top priority when planning the covering for the food. Look for the ideas on the internet or have a look at your competitors.
Consider the packaging of microwavable meals. They’re so popular because they make people’s lives easier by reducing meal preparation time and allowing customers to eat directly from the container.
Many customers are concerned about package closure. Your packaging should not only prevent leaks and spills, but it should also be simple to open and close. For various types of frozen foods, sliders and press-to-close closures are popular.
The frozen food packaging shall be compatible to go through roughs and toughs of the transportation. Without the durable packing, the frozen food might just be spilling here and there before reaching your customer’s fridge. And nobody would want that? ? Right.
The thing to consider is the shipping and transportation of your product. Your packaging should be strong enough to be durable to environmental factors that may occur during shipping.
If your product arrives in poor condition, it will reflect poorly on you and the brand name– even if people haven’t had a chance to use it yet.
Safe Frozen Food Packaging
If your branded packaging is not as long-lasting and safe as the competitors, you should replace it with a different box or envelope. As a result, the food inside will be safe to consume. If the packing is not secure, the food can be contaminated and bring the brand image down. Another issue with unsafe packaging is that the food is directly exposed to damaging environmental factors. For example sunlight, rain, snow, etc
Tuck Top Boxes
One more thing to reconsider is the type of material the food is going to be delivered. If you have already started an online delivery system for the consumers, good! However, if you did not start, start it now because the market for online delivery is increasing to 200 percent per year.
Tuck top boxes are used to transport your products and goods safely, so you don’t have to worry about them getting damaged in the middle of the trip.
For the shipping and transport, the best option for the frozen food packing is using the tuck top boxes in these boxes the food is safe from natural factors. The customers are able to heat the food differently in the microwave or bake it instantly.
Cardboard trays come in a variety of styles and sizes to accommodate all of your consumer needs. Street food to cafes and restaurants use cardboard trays for easy pickup options. The plastic trays are old and convectional. People need innovation in the 21st century.
Moreover, cardboard trays come in a variety of sizes and colors in brown, white, and black cardboard. The majority of open food trays are made of kraft paper and are widely recyclable.
They’re great for hot and cold foods like hot dogs, chip trays, and burger trays, but their versatility doesn’t stop there. Non-printed kraft linings with no plastic linings are an environmentally friendly option. Also, they have a selection of printed and unprinted black open food containers in stock.
Cardboard tray are food trays made from pulp or recycled paper board with a soya-based lining derived from tree pulp and go through cleaning processes before being made into the food containers.
So here are many tips and tricks on how to Make Your Frozen Food Packaging Enticing to Customers?
In conclusion, frozen food should be safe and healthy for consumers. As long as you provide good food you remain in the business.