In today’s digital landscape, having an online presence has become inevitable for every business. While some marketers stick to social media profiles, others are developing websites to improve the shopping experience. These act as a digital storefront where customers can surf through your products, add to the cart, and check out instantly. In addition to making online shopping straightforward, it can significantly improve conversion rates.
However, your job won’t end after creating a website. You have to ensure visitors can navigate your website without any pop-up advertisements or loading glitches. Likewise, determine if the layout of your website is easy to understand. A website truly excels when the design feeds into the site’s functionality, user experience and complements the content. After all, the last thing any marketer wants is for unique content to go unnoticed because of confusing layout or design flaws.
Therefore, choose your website design carefully to offer a hassle-free experience to visitors. As the competition is spiking, work on your webpage’s visibility to ensure people can find your brand on the search engine. If you don’t know much about digital storefronts, let us help you out. Here are five website development areas every marketer should cover to gain a competitive edge.
Improve Site Navigation
When it comes to website development, navigation is the key. You have to ensure people can surf through different web pages and dive deeper into specific areas such as your services, blog, etc. For this, you have to create streamlined content and a responsive design. Firstly, put all vital information that you want visitors to see – product pricing, services, and blog. Secondly, leave ample space between every item to let people distinguish between products.
Besides this, you can also utilize link building strategies to improve website navigation. Internal links point users to other website’s pages within the same domain. Hence, people can move around your website by clicking on the internal links, improving navigation. However, instead of stuffing links on every page, you have to ensure it aligns with the website’s context.
Insert Call-to-Actions (CTAs)
Once there is enough traffic coming to your website, it is crucial to guide and nurture them into potential leads. You have to point users in the right direction so they don’t struggle to find the products. Here, call-to-actions (CTAs) can come in handy. Marketers can place CTAs across the website that helps people complete their purchase journey. However, you don’t have to inundate users with CTAs wherever they go. After all, if a person is not ready to buy, they won’t take any action.
Thus, you should insert a relevant CTA based on the page they are viewing. For instance, if people read your blog posts on ‘customized software,’ offer them a comprehensive guide on software benefits through CTA. In addition to addressing their concerns, CTAs that align with buyer’s journeys can increase conversion prospects.
Create A Self-Selection Experience
Although everyone is adapting to tech innovations, some people still struggle with online shopping. Some can’t find their way out, while others don’t know how to proceed with the purchase. If your target audience is facing similar issues, consider adding self-selection tools on the website. It asks users a series of questions to help them arrive at a specific result. For instance, if you have a beauty products brand, help people choose the best moisturizer based on their skin type.
Similarly, you can create a product recommendation selector by integrating artificial intelligence. It would analyze customer’s past purchasing behaviors and recommend products accordingly. Such tools can make it immensely straightforward for people to select products that are best for them. Alongside improving the shopping experience, this self-selection experience can rapidly increase sales.
Add Visual Elements
Is your website visually appealing? In addition to attracting audiences with the power of words, marketers have to place images and videos on websites. Visuals can demonstrate your brand identity and catches future customers’ attention by showing off your products and services. For this, you have to use stock images to reflect originality. Otherwise, you can also capture videos and images yourself to represent your brand in the best possible way.
Furthermore, marketers can also produce interactive content such as quizzes, surveys, or podcasts to increase traffic flow on the website. The engagement rates of visual content are much higher, which will drastically improve search engine rankings. Additionally, make sure to compress all the images to avoid all sorts of loading glitches.
Today, people’s word of mouth can make or break the business more than any advertisement campaign. Hence, if your customers have good things to say about your brand, dedicate a page to customer testimonials. Positive reviews from customers will position you as a trustworthy business, helping you earn visitor’s trust. Likewise, it establishes the brand’s credibility because testimonials have an unbiased voice of real-time customers.
Moreover, customer testimonials can also work like referrals. They can explain how your products and services address problems and provide solutions for the people. For example, suppose you are running a law firm. In that case, a testimonial can tell how your lawyers help people get a fair settlement. Such reviews will leave a lasting impression on your visitors, improving sales prospects.
A website isn’t a static model; instead, it is a living and evolving resource of your company. Hence, once your website is up and running, keep looking for further improvements to gain an edge over competitors. In addition to layout and design, work on user experience. You can create visible CTAs, unique content, and simple navigation tools to offer users an impeccable shopping experience. Having a functional and appealing website will help your brand stand out in the crowd while increasing revenue.