It’s only when you stop and think that you realize how quickly in-store payment options have changed. Gone are the days of cash ruling the world, where wallet excavations and credit card swipes were the norm. Nowadays, it seems like everyone has a nifty contactless payment method tucked away in their pocket or adorning the back of their phone. As businesses have adjusted to the times, so have great employees, those willing to learn the latest trends and technology and keep up with the times.
For businesses, riding the rollercoaster of ever-changing payment technology trends can be quite the thrill. Just when you think you’ve got it all figured out, a new twist comes along to shake things up and give the industry a run for its money. Hang on tight, it’s going to be a wild ride.
It can be quite a scary task, akin to staying updated with the latest advancements in the fast-paced world of the Kardashians. And just like a Kardashian outfit, businesses need to constantly update their payment options to stay relevant and meet customer demands.
So what exactly are these contactless payment methods that everyone seems to be raving about? Well, think about those nifty little cards or phone apps that allow you to make purchases by simply tapping them on a payment terminal. No swiping, no inserting, just one quick tap and voila – transaction complete. It’s like magic, except instead of pulling a rabbit out of a hat, customers are paying for their morning cup of coffee.
What’s the science behind contactless payments? With something like the terminals available at myzeller.com/eftpos-terminal-machines, the operational mechanism works its magic using radio-frequency identification (RFID) technology or near-field communication (NFC). Think of it as a playful game of tag between your card and the payment terminal, where information is effortlessly transferred. It’s like a high-tech version of tag, but with payments!
However, let’s shift the focus from the mechanics and delve into why businesses should prioritize this. First and foremost, contactless payments are convenient for customers. No more fumbling around with cash or cards, just a quick tap and they’re on their way. And convenience leads to happy customers, which ultimately leads to repeat business.
But it’s not just about customer satisfaction, contactless payments also offer increased security. With conventional payment methods, there is always a risk of unauthorized access to your information or the presence of card skimmers on the machine. However, contactless payments provide enhanced security through encryption, making it significantly more challenging for fraudsters to obtain sensitive information.
Moreover, it should be noted that it offers improved speed. No more waiting in long lines while people fumble around with their wallets and purses. As a business, this means that you can keep the line moving faster during your peak times (a fantastic benefit!).
There are also different ways to implement contactless payments. For instance, an EFTPOS is perhaps one of the most effective ways for businesses to introduce contactless payments. EFTPOS, or Electronic Fund Transfer at Point of Sale, allows customers to use their bank card to make purchases directly from their checking or savings account. But the point is that the many features include split payments, tipping, branding, touchscreen display, automated surcharging, and an abundance of others.
Accommodate contactless payments today and your customers won’t have any reasons to go elsewhere!
