Brochure Design: The Do’s & Don’ts

Brochures are a powerful and an effective marketing tool to spread information about a particular product or service. They are a perfect option to provide compact and crisp knowledge to the target audience. It makes information more understandable and presentable.

Brochures can be of great use but the way of using this powerful tool matters a lot. There are a variety of features of brochure design that need to be taken care of. To get more details on how to represent information on brochures, have a look at do’s and don’ts of brochure designs below-

The Do’s of Brochure Design

An Attractive Cover

People usually judge a book by its cover and brochures are no exception to this. The whole purpose of brochures is to look attractive, attract the attention of the target audience and then provide information.

It should be attractive and should have a compelling cover so that people get encouraged to read further and find out what is inside the brochure. Visually appealing brochures grab the attention of the target audience and provide necessary knowledge to them. This eventually proves brochures to be a great marketing tool.

Use Illustrations

Brochures are used for spreading information on a particular topic or regarding a company. The main purpose of brochures is to give information to readers. But the way of providing information can be creative and unique. An attractive brochure design can grab the attention of more people towards itself. You can easily create brochures With Designhill in just a few minutes. There are a variety of stunning and attractive templates available on the platform for use.

To attract viewers, illustrations can be used. It is useful in communicating information with readers. Illustrations like imagery, graphs, charts, icons, etc are helpful in providing clearer and better ideas regarding information. People understand these better than mere words.

In addition to this, not only do the illustrations explain better, they grab attention better than words.

Add Quality Content

For clients, brochures’ purpose is to give them information about products and services of the company. Brochures with quality content increase the chances of the target audience purchasing products and services.

Structured Content

The content must be structured, easily scannable and should have a visual hierarchy. It should be equipped with large headings, infographics, imagery, catchy lines, etc.

People rarely read all of the text written on brochures. The brochure must be able to connect messages at first sight. It should lead the eyes of the audience from the most important elements to the least.

Understand Your Audience

Knowing your audience is necessary to connect better and generate more leads. There are various ways to know your target audience and understand them better.

First of all, have a clear idea of the products or services you provide. Or You need to find out the purpose of the brochure. Once you are clear of what you can provide, you need to find out who wants such products or services. Go out and find on social media platforms, groups, clubs or anywhere where your target audience hangs out. Getting more information about the desires, hobbies, likes or dislikes of the target audience is essential. You can create better, attention grabbing as well as attention retaining brochure design when you are familiar with such things.

Add a QR Code

This is an optional point of addition to brochures but it is quite effective and useful. It can provide great benefits to the business. Brochures only provide restricted and limited knowledge to the readers. Adding QR code to brochures acts as a gateway. People who are interested can find out more about the products and services. This is an indicator of the target audience’s interest.

It generates more traffic to social media and online channels of the company. Eventually, this can be helpful in generating more leads.

Personalised Messages

Personalising messages by using words like ‘you’ or ‘your’ in the content has a much greater impact on the audience. It has an impact on readers as if they are directly being talked to. Make them feel as if they are part of the community. This increases chances of them purchasing products or services from the company. A good quality experience is a great marketing tool.

The Don’ts of Brochure Design


Brochure design must be clear and decluttered. The space must be used effectively to communicate the right message with readers.

Overcrowding on brochures and clutter all over will not give correct and easy information to the audience. Also, as no one reads everything on paper, they will not get a clear idea at first sight.

Effectiveness of the brochure is disturbed with clutter on it. People find it harder to understand information. Therefore, it will badly affect sales and potential customers.

Similar As Rival Companies

If your brochures look alike to your competitors, it can prove to be a big mistake for the company. Audience may confuse you for other companies.

This should be seriously avoided by researching rival companies. Knowing what they are doing, you will be inspired to create better and different designs from them. Learn from what type of designs they are using in brochures and create creative and unique designs for your company.

Wrong Use Of Colours

Correct colours must be used to send the right signals to the audience. Colour psychology must be kept in mind while using colors in brochures. Using a brand palette is an even more effective idea. It will build a connection with readers. Audience can clearly find relevance and it builds trust among them.

Further, brochure makers must understand the difference between RGB and CMYK. Using the right colours is necessary to communicate better. RGB is used for digital purposes while CMYK  is used for printing purposes.

Not Mentioning Call To Action (CTA)

A CTA is a must for brochures. It will help your audience know what to do exactly. Call to action symbols will lead readers to exact points which will generate more and more leads.

CTA must be clearly visible to the readers. It is advised to use red and orange colours for CTAs. It readily attracts the attention of readers and is clearly visible.

Bleed And Crop Taken For Granted

Bleed is an extended area which makes sure that the brochure is printed easily and has colour to the edge. The crop marks the area for trimming paper. Paying attention to these elements will make the printing process easier and accurate.

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