A starter guide to developing a successful B2B trade portal
Expectations are always high when it comes to the development of BB trade portal. You may waste large amounts of energy and money but if you overlook a few simple things, the development of this solution will most probably be a failure.
In this article we are going to share some dos and don’ts which will increase the success rate of your B2B trade portal. But first, why don’t you go through these articles about the updating outdated software and smart document automation trends.
Provide Non-member Features
If you want your portal to grow fast then it is beneficial to hold off on the sign-in process for as long as you can. Instead of promises show your potential users what benefits you will offer them. Non-members will be able to explore your portal to their hearts content and start liking it. In a way it is free self-promotion of your portal.
No matter how you look at it, registration is a win-win solution. It is the first step to converting your visitors to loyal users. The owner of the portal gets the information of their users and opportunities to communicate with them. The owner will also be able to get information which will improve the functionality of the portal.
The registered users will have the option of using premium features as members of the portal after registration.
Allow ERP/CRM Integration
It’d be wrong to think that all of existing internal systems can be replaced by B2B. The B2B mostly streamlines interaction between the sellers and buyers. If the internal system is made a part of this whole trade process, there won’t be any need for manual reentering of the data and there won’t be function duplication either.
The internal system is already an established system that the company has invested in so why not benefit from it. Integrating with the user system makes everything more simple and natural.
Embed the Analytics
Analytics are the backbone of B2B since you always have to know the trends and understand what your clients want. The sellers get the opportunity to revise and optimize their pricing policy and create better payment and shipping conditions.
The buyers are also able to find fair prices, the experience index of the seller and quality of the performance rating. Analytics allow the owner of the portal to understand the user behavior, detect white spots in time and write personalized emails.
B2B are complicated and very personalized solutions which is why it is not possible to develop them perfectly on the first try. There are multiple specifications, business design and logic decisions and integration with users system. All of these are various factors that need to be considered while developing the solution.
Only by trying again and again will you come up with a solution which meets the specific needs of the business. This is why it is much more less of a headache to launch the basic version of the portal first and then slowly introduce more features while you get feedback from the users for improvement.
- Don’t forget the importance of the first impression. Pay attention to the uniqueness of the content, design and ease of navigation. Your users will decide in the first few seconds whether they like your portal or not.
- Don’t ignore the quality of your portal.
- Don’t waste your resources on a weak architecture.
A stable and successful B2B solution requires slow but constant improvements, smart balance of non-member and member features, analytics and integration with user system. On the contrary, not paying attention to quality, architecture and to the content and design of the portal will cause your project to fail.
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