A bad experience at the local mart would piss you off. People go mad when they experience a small inconvenience at the airport. Ill-behaved staff can ruin the reputation that took a business a decade-long effort to build.
The user experience has always been of immense importance. People don’t like to visit places where they have had bad experiences previously.
And the same is true for the online world.
Would you ever go back to a website that took almost a minute to load, or the mobile app in which you couldn’t navigate?
This is what we are going to discuss today.
We have six proven tips to share with you that can help you to create better user experiences and improve results in terms of leads and sales.
So, without further ado, let’s get to the business!
1. Do Some Research
Research is the base of an engaging user experience.
How would you design it without knowing for whom you are designing it and what exactly it will do?
A user experience that is apt for a real estate business app won’t make sense if applied to a fashion app. Do your research from scratch and don’t hesitate to go beyond trends.
This is true for both mobile and web apps. Normally, a website covers much more details about a business than a mobile app. But you can’t cram every page and section with text without considering its impact on the user.
Let’s sum up everything you need to dig in the research phase:
- Where is your target audience?
- Who are they, male or female?
- What’s their age?
- What are their interests?
- What kind of apps are they currently using and why do they like them?
- Can you create a similar experience so your app or website becomes too tempting for them to ignore?
Don’t hesitate to go the extra mile and find out everything you can find about your potential users.
2. Responsive Design
It’s been said thousands of times yet it’s worth reminding. You can’t ignore this aspect of your user experience.
According to a survey, mobile users are 5 times more likely to leave a website if the website isn’t optimized for mobile.
Another survey revealed that 85% of adults believe a company’s mobile website should be equally good or better than their desktop website.
Google, too, pushes responsive websites in SERP. You will never come across a static website enjoying higher visibility on Google.
3. Avoid Fancy language
Using the right voice and tone, and words is an important aspect of user experience. What’s the point of writing fancy words or jargon when the user can’t even understand them?
Secondly, the wrong voice and tone can turn your potential buyer off. What voice and tone are appropriate depends on your brand.
Of course, you can’t write the content for baby products related websites in the same tone as you’d write for a cryptocurrency exchange.
Misspellings, long sentences, poor readability, and incomplete information in the content that leaves your hanging should be avoided at any cost.
4. Keep Navigation Simple
Do you think creating a fancy, complex menu is going to work?
People already have hundreds of distractions around them and the attention span is getting shorter and shorter.
Simple navigation menus are better to give the most important information to your prospects in their little attention span. The best practice is to plan diligently which of the many options are most important to your users?
Don’t create a navigation menu that instead of guiding the user confuses him/her.
5. Page Loading Time
Page loading speed is something you can’t leave out while designing your website’s or app’s user experience.
How would you react if you are searching for an answer to a query in urgency and the website is taking forever to load?
Of course, you would never visit that website again.
According to a study, if the page load time goes from one second to three seconds, the probability of a bounce increases by 32%.
Make sure the visuals on your website are optimized. Compress images on your website, install cache plugins, and move through your website different website speed test tools.
6. Conduct a UX Review/Audit
Nothing is going to be fixed at once for all. You will have to monitor the performance of your current experience to procure useful insights regarding future changes.
That’s why it’s essential to conduct a monthly or weekly audit so you can fix small issues. And possibly make small tweakings in the design.
Customer feedback, too, can help you in this regard. Who else can tell you better what’s ideal in your site and what needs to be fixed?
Summing It Up…
Lack of conversions or a high bounce rate is cancer to your business. And you need to fix it before it becomes incurable, as the first impression is mostly the last. So when you have your website or mobile application up and running, keep the best UX practices in mind. And don’t forget to iterate based on the available data.
P.S. Looking for a web design Dubai service? We’re here to help! With top-notch talent and several years of experience, we know what kind of User Experience is best for your business. To upscale your business, let’s connect.