If you’re an entrepreneur who is looking forward to growing your startup business to the next level, influencer marketing may be the best solution to your prayers.
Influencer marketing has gotten momentum and is now growing so fast with small, medium, and large size businesses taking advantage of it.
Influencer marketing is when you get someone (an influencer) well-known in their niche or industry to endorse your products and services to a like-minded audience. This result is getting a boost in sales, conversions, and business visibility.
What is Influencer Marketing?
Influencer Marketing is a type of social media marketing where people (influencers) that have a considerable following and experience in a particular field collaborate with brands to promote their products and services through endorsements and product placement.
Influencer marketing comes into play when a brand enrolls influencers who have established credibility and audience on social media platforms to discuss or mention the brand in a social media post.
Who Is An Influencer?
An influencer is someone who has the power to influence and can go a long way to affect the purchase decision of people.
Influencers have been using influencer marketing as an opportunity to connect with brands whilst promoting their business across the globe. There are many social media influencers like the Daniela Titiun Influencer Spotlight and many others.
Four Types of Influencers Startups Should Trust
When it comes to influencer marketing, there is no need to focus more on the size of their following. You don’t need to necessarily work with the biggest influencers. The best approach is to work with the best influencer who would be able to deliver value.
Let’s look at the four types of influencers you must work with:
Nano-influencers – This type of influencer can be the best option for startup businesses that are looking forward to scaling up with a minimal marketing budget. Nano-influencers are people with smaller followings, usually between 1,000 to 10,000 followers but who have active local audiences, or show leadership in narrow niches. They sometimes have little or no experience working with brands. However, know their followers very well and can influence them through engagements.
Mega-influencers – Mega-Influencers are usually known to be celebrities in society who have a minimum of one million followers or subscribers on at least one social media platform. Startups are always advised to work with this type of follower only if they sell to a global audience and have a broad target market. One thing you should note is that they can reach out to a vast audience quickly. However, they lack a real connection with their followers. These influencers are usually very expensive to hire.
Macro-influencers – They often have large, engaged audiences, and work well for brands looking to advertise to a specific niche. Macro-influencers are often leaders in their niche and sometimes may be difficult to reach out to.
Micro-influencers – Micro-influencers have a smaller following as compared to macro-influencer. They are mostly industry or topic experts who know their area of specialization very well, fully passionate, and committed to what they do. Their following typically ranges from 10,000 to 100,000 followers and have built a high level of trust among their audience. Most businesses utilize them because their price is moderately lower as compared to macro-influencers.
How Influencers Can Help Your Business
There are numerous ways and levels of help influencers can offer to help your business grow. The result depends on the type of relationship you build with your influencers. Don’t expect to receive the same results from someone who is not paid to someone who is receiving decent pay for promoting your brand.
Ways Influencers can be of help to your startup include:
- Creating an article or blog post about your product or service
- Creating a video about your product or service
- Filming promotional videos for your business
- Promoting information about your business on social media platforms
- Publishing guest posts on their website
- Recording video testimonials to the YouTube platforms
Influencer marketing is booming and therefore, giving businesses, including startups revenue, engagement, followers, and much more. It also serves as an opportunity for influencers to get extra income. When done right, it can help your business move to the next level. I, therefore, advise that you do proper research before hiring influencers. The best way to do that is to collaborate with influencer marketing firms.